Social Media
Need a design or post for social media? Complete the form below. You can also read more about our social media policies below the form.
Social media sites like Facebook, Twitter, YouTube, and LinkedIn have become important and influential communication channels for our community. To assist in posting content and managing these and other sites, we have developed policies and guidelines for social media officials and personal USA.
These policies and guidelines apply to Andrew College faculty, staff, and students and can be used in connection with social media accounts associated with schools, colleges, departments, programs, offices, clubs, and teams.
Andrew College’s main social media accounts include:
Facebook
Twitter
YouTube
Instagram
Social Media General Guidelines
The purpose of using social media channels on behalf of Andrew College is to support the College’s mission, goals, programs, and sanctioned efforts, including college news, information, content, and directives. Social media is also a powerful tool for building pride and encouraging dialogue among our community members.
Getting Started
Prior to engaging in any form of social media involving Andrew College, a few first steps are strongly encouraged:
Please consult with your supervisor as appointed by your department head and let him/her know that you are interested in utilizing social media in your area.
Read over the social media guidelines provided on this site to familiarize yourself with Andrew College’s policies and expectations.
Contact the director of communication and marketing for assistance in determining which, if any, social media channels are right for you and your area.
Work with the director to ensure proper Andrew College branding for your social media sites and to help gain followers.
While Representing Andrew College
Follow the Andrew College Brand Guidelines
Adhere to the terms of use of the social network you’re using.
Respect copyright, fair use, and financial disclosure laws.
Verify information before you post it.
Make sure your links work.
Make sure you’re creating dialog, not just pushing content. Give your fans something to respond to or act on.
Thank people for input and feedback, including negative feedback.
Don’t forget to be human, even when interacting as an entity rather than an individual.
Editorial & Visual Branding:
Be mindful that all posted content is subject to review in accordance with Andrew College’s employee policies and editorial guidelines.
Andrew College logos and/or visual identity cannot be used for personal social media without college permission. If you need assistance or guidance, contact us.
Avoid the use of all-caps in any messaging (example: “UPCOMING EVENT”). This translates to “yelling” and harsh tones online, which might be harmful to engaging audiences.
The use of photos and videos as content pieces leads to a greater amount of engagement with your posts. Do your best to include hi-res imagery with your content. Avoid posting small and/or pixelated images when possible.
Confidentiality, Privacy, and Safety:
Confidential or proprietary college information should not be shared publicly on Andrew College’s social media channels.
Andrew College Social Media Channels are not used for:
Spam
Promoting causes or businesses unrelated to Andrew College through Andrew College’s social media channels is unacceptable. This includes posting spam messages to promote non-Andrew College-related communications.
Advancing an agenda
Andrew College’s social media is not intended to serve as a platform to promote a particular opinion or stance on any topic. You may express your opinion on a topic if it is respectful and factual. However, do not make repeated posts advancing overtly political, moral, or religious positions, events, or causes.
Misrepresentation/Copyright
Do not post words or photos that are copyrighted by someone else. This includes posting comments unrelated to an individual post’s topict.
Offensive to others
Use of language that is hurtful, defamatory, discriminatory, racist, sexist, offensive, obscene, inflammatory, unlawful, vulgar, or otherwise objectionable is not appropriate on Andrew College’s social media channels and will not be tolerated. We protect our community from offensive and harmful social media posts.
Sharing personal information
We discourage followers of Andrew College’s social media from sharing personal, identifying details or contact information and email addresses. Posting another individual’s personal information is also a violation of our guidelines.
If you do not follow these requirements…
Comments, links, photos, videos, or other content that violates the stated purposes and requirements of participation in Andrew College’s social media communities will be removed without advance notice, explanation, or discussion.
We are committed to uphold the integrity of our social media pages. Contact the director of communication and marketing if you become aware of any content that violates these expectations or if you have any questions.
College News:
Your personal social media account is not an appropriate place to distribute college news. If you have Andrew College information or news that you would like to announce to the public or media, please contact the director of communication and marketing.
In compliance with the policies and rules set by the athletics program, do not acknowledge social media posts or content from incoming students who claim to have signed with an Andrew College athletics team unless the news has been confirmed by our athletics department. The best rule of thumb: don’t announce anything unless it’s been announced by Athletics.
Additional Information
Due to the evolving nature of social media, these policies and guidelines are subject to revision by the director of communications and marketing. Feedback from the campus community is welcome.
